Our History

From fledgling business to global enterprise.

Since 1973 Shoof has continued to expand its commercial presence (domestically and internationally), develop new products and invest in infrastructure, personnel and operational capability to support growth.

1970s

The Trickler

1973

First Innovation

through the development of the Shoof Trickler and RevWash (udder washing system).

Shoof first Fieldays 1973

1975

Initial presence

established at New Zealand’s premier farming show (Fieldays), launching Shoof Trickler and RevWash.

Shoof enters export market

1979

Enter export market

through launch of Quarter Milker and Sight Glass on the international stage.

1980s

Shoof - shoe for a hoof

1982

Further innovation

through developing the internationally renowned ‘Shoe for a Hoof’ (The ‘Shoof’)

Shoof manufacturing in Asia

1989

Offshoring

of Shoof manufacturing to Asia, with other products sourced internationally.

1990s

Shoof Vet first catalogue

1994

Acquisition

of Lester Veteringary Products Ltd, further developing the Shoof vet supplies catalogue

Shoof Speedy Feeder

1995

Further innovation

through developing the Speedy Feeder, a multi speed feeding bottle for calves.

Shoof enters Australian market

1998

Entered Australia

via establishment of the Shoof Melbourne office, offering farming and animal equipment products.

2000s

Shoof acquires AgStar Australia

2002/03

Acquisition

of competitors in Australia, including Agstar (Victoria) and Hayes Veterinary Services (Queensland).

Shoof implements SAP

2004

Investment

in SAP enterprise resource planning system to manage Shoof’s domestic & international business operations.

Shoof launches Walkease

2008

Further innovation

through the development and launch of the Speedy Drencher and Walkease, both now sold globally.

2010s

Shoof International building

2010

Shoof relocation

into purpose-built architecturally-designed head office and warehouse (Cambridge, NZ)

Shoof Chile building

2011/12

Entered Chile

via a wholly-owned subsidiary based in Osorno, Chile

Tailwell power tail trimmer

2017

Further innovation

through the development and launch of the Tailwell 2 in Europe and North America

Tubbease hoof sock

2017

Further innovation

through the development and launch of Tubbease in Germany.

Shoof warehouse expansion

2016/18

Warehouse expansion

adding 4,000 sqm of production and storage space.

Shoof acquires Sweetmat

2018

Acquisition

of Sweetman Mats and established an on-site sewing production facility for Hoofmats and Disinfection Mats.

2020s

Shoof launches Shoof Direct

2020

Shoof Direct launched

marking Shoof’s expansion into e-commerce retailing.

Shoof acquires Hoofers

2021

Acquisition

of Hoofers including all stock, machinery and intellectual property.

Tubbease relaunch

2022

Further innovation

through relaunching Tubbease with new sustainable materials (EVA, NZ Made and  Recyclable).