Our History
From fledgling business to global enterprise.
Since 1973, Shoof has steadily expanded its commercial presence both domestically and internationally. We have continuously developed innovative products, invested in infrastructure, and strengthened our team and operational capabilities to support ongoing growth and meet the evolving needs of our customers—continually helping to make caring for animals easier.
1970s
1973
First Innovation
Shoof developed its first major products: the Shoof Trickler and RevWash, an udder washing system.
1975
Initial Presence
Established a presence at New Zealand’s premier farming show, Fieldays, to formally launch the Shoof Trickler and RevWash to the market.
1979
Entering the Export Market
Shoof took its first steps internationally with the launch of the Quarter Milker and Sight Glass, introducing its innovations to global markets.
1980s
1982
Further innovation
Shoof introduced the internationally renowned ‘Shoe for a Hoof’ (the ‘Shoof’), further cementing its reputation for pioneering animal care solutions.
1989
Offshoring Manufacturing
Shoof expanded its manufacturing operations by offshoring production to Asia, enhancing operational efficiency and global reach. This period also marked the beginning of sourcing additional products globally, broadening Shoof’s product portfolio and capabilities.
1990s
1994
Acquisition
Shoof acquired Lester Veterinary Products Ltd, further expanding and enhancing the Shoof vet supplies catalogue.
1995
Further innovation
Shoof developed the Speedy Feeder, a multi-speed feeding bottle designed to improve feeding efficiency for calves.
1998
Entering the Australian Market
Shoof expanded into the Australian market by establishing the Shoof Melbourne office, offering a wide range of farming and animal.
2000s
2002/03
Acquisition
Shoof expanded its presence in Australia by acquiring competitors, including Agstar in Victoria and Hayes Veterinary Services in Queensland.
2004
Investment in Technology
Shoof implemented the SAP enterprise resource planning (ERP) system to streamline and manage domestic and international business operations more effectively.
2008
Further innovation
Shoof launched the Speedy Drencher and Walkease, further cementing its reputation for innovation. Both products are now sold globally, supporting animal care with practical and effective solutions.
2010s
2010
Shoof Relocation
Shoof moved into a purpose-built, architecturally designed head office and warehouse located in Cambridge, New Zealand, to support continued growth and operational needs.
2011/12
Entering the Chilean Market
Shoof expanded its global footprint by establishing a wholly-owned subsidiary based in Osorno, Chile, to better serve the Southern Hemisphere market.
2016/18
Further Innovation
Shoof developed and launched the Tailwell 2, a power tail trimmer attachment introduced to the American and European markets, continuing its legacy of innovative animal care solutions.
2017
Further Innovation
Shoof developed and launched Tubbease in Germany, providing innovative hoof care solutions.
2016/18
Warehouse Expansion
Shoof expanded its warehouse operations by adding 4,000 square meters of production and storage space, enhancing capacity and operational efficiency.
2018
Acquisition – Sweetman Mats
Shoof acquired Sweetmat, establishing an on-site sewing production facility dedicated to Hoofmats and Disinfection Mats.
2020s
2020
Shoof Direct Launched
Shoof expanded into e-commerce retailing with the launch of Shoof Direct, enhancing customer accessibility and engagement.
2021
Acquisition – Hoofers
Shoof acquired Hoofers, including all stock, machinery, and intellectual property, further strengthening its product offerings.
2022
Further Innovation
Shoof relaunched Tubbease with new sustainable materials, including EVA, making it NZ-made and recyclable.
2023
Acquisition – Antahi
Shoof acquired Antahi, global leaders in colostrum and electrolyte feeding systems for farm animals, broadening its portfolio of high-impact products.
2024
Acquisition – Taragate
Shoof acquired Taragate, known for quality electric fencing products and accessories, further diversifying its product range and market capabilities.
2024
Shoof Masterbrand Launch
Shoof introduced the Shoof Masterbrand, unifying its product lines under a cohesive brand identity. This strategic launch strengthens brand recognition and customer loyalty by delivering a consistent and trusted experience across all product offerings and markets.