Our People
Are you ready to play on our team?
We’re a proud New Zealand-owned company with a global reach, driven by a single purpose: Making it easier to care for animals. As a trusted name since 1973, Shoof has been at the forefront of the agriculture and veterinary sectors.
Being part of a household name is pretty special and what makes it a truly rewarding career choice is the positive impact we have on animal wellbeing every day. Our close-knit team thrives on collaboration, purpose, and making a real difference.
Looking for more? Our supportive environment offers a stocked office pantry, Friday social gatherings, and the work-life balance of Monday to Friday office hours.
Our culture is strong because we know that being together in our workplace brings out our Peak Performance
Our Leadership Team
Adam Bateman
Chief Executive Officer
Adam leads Shoof with a clear focus on growth, customer value, and making the complex simple. With senior experience across Coca-Cola Amatil, Constellation Brands and Steens Honey, he brings commercial discipline and strategic clarity to every corner of our business. Under his leadership, Shoof continues to grow as a trusted name in animal care around the world.
Daniel Gee
Chief Financial Officer
Daniel leads our finance, legal and business intelligence functions, bringing clear thinking, commercial focus, and operational discipline to the business. His background spans both public and private sectors — including senior roles at Inland Revenue and DEC International — where he developed strong expertise in compliance, governance and fiscal leadership.
Rachel de Haas
General Manager – People & Safety
Rachel champions our people and culture, ensuring Shoof is a place where our teams feel safe, supported and able to thrive. With nearly two decades of HR and organisational development experience across AgResearch, NZ Fire Service and the Ministry of Justice, Rachel is committed to building capability and culture that enable peak performance.
Rachel Bainbridge
General Manager – Marketing & Innovation
Rachel brings over 20 years of global marketing and innovation experience to Shoof, combining big-picture thinking with practical delivery. She’s passionate about helping those who care for animals do their job more easily — through clear communication, customer-led product development, and sustainable thinking. Rachel is also a key driver of Shoof’s masterbrand programme and ESG strategy.
Juan Correa
Country Manager – Chile
Juan leads Shoof’s Chilean business with deep experience in commercial strategy and team leadership. With a background in global companies such as Unilever and AstraZeneca, Juan brings a thoughtful, customer-focused approach to building relationships and delivering solutions that meet the needs of farmers and vets across Latin America.
Wade Turnell
Country Manager – Australia
Wade leads Shoof Australia with a focus on customer success and channel performance. With over 15 years’ experience at global companies like SAMSUNG, Mattel, and Mondelez, Wade combines strategic vision with strong execution — ensuring our team delivers practical value and dependable service to rural and veterinary professionals across Australia.
Stuart Allen
Market Manager – Northern Hemisphere
Stuart drives Shoof’s export growth across Europe, the UK and beyond. With 16 years’ experience in strategic planning and OEM partnership management, including time at IDEXX and Itoh Denki’s European HQ, Stuart brings a strong commercial lens to building lasting customer relationships and opening new global opportunities for Shoof’s product portfolio.
Our Teams
Operations
Production
Quality Assurance
Warehousing
Logistics
Continuous Improvement
Supplier Management
Commercial
Our Operating Markets
Key Accounts
Customer Service
Field Sales
Export Distributors
Finance
Information Technology
Finance
Commercial
Marketing & Innovation
Brand Management
Trade Activation
Digital Marketing
Category Management
Product Innovation
People & Safety
Culture
Health & Safety
Recruitment
Performance